Writing an option (also known as 'selling an option') is like being the house in a casino, but for the stock market. You, the option writer, create and sell a contract to another investor, the option holder. This contract gives the holder the right, but not the obligation, to buy or sell an underlying asset (like a stock) at a predetermined price (the strike price) on or before a specific date. In exchange for taking on this obligation, you receive an upfront cash payment called a premium. Essentially, you are betting that the option will not be exercised, allowing you to pocket the premium as pure profit. This strategy can range from a relatively conservative way to generate income on stocks you already own to a highly speculative gamble with potentially unlimited risk. For the value investing practitioner, writing options can be a powerful tool, but only when used with discipline and a deep understanding of the underlying risks.
Think of writing options as making one of two fundamental promises to another investor. Your goal, in either case, is for the promise not to be called upon so you can simply keep the payment.
The difference between a prudent investment strategy and a reckless gamble lies in whether your promise is 'covered' or 'naked'.
A disciplined value investor can use option writing to their advantage in two primary ways that enhance, rather than contradict, their core philosophy.
Even the great Warren Buffett has used put options to acquire stocks he wanted at attractive prices. However, he has also famously referred to derivatives (the family of financial instruments that options belong to) as “financial weapons of mass destruction.” The key distinction is how they are used. When used intelligently to manage a portfolio and execute a value-based strategy, they are a tool. When used for pure speculation (like writing naked calls), they are a form of gambling that has no place in a value investor's toolkit.