A Naked Put (also known as an 'uncovered put') is a high-risk, high-reward options strategy where an investor sells a put option without having a corresponding short position in the underlying stock. The seller of the option, known as the writer, receives an immediate cash payment called a premium. In exchange for this fee, the writer takes on the obligation to buy the underlying stock at a predetermined price—the strike price—if the option holder decides to exercise their right to sell. The “naked” part of the name is a crucial warning: the writer has no existing position to cover the risk. If the stock's price plummets far below the strike price, the writer is still forced to buy the stock at the higher price, potentially leading to substantial losses. While often viewed as a purely speculative gamble, disciplined investors can use this strategy to generate income or to acquire shares in a company they admire at a discount.
Imagine you're an investor eyeing a company, “Innovate Corp.” (ticker: INVT), which is currently trading at $50 per share. You believe in the company but feel $50 is a bit pricey. Instead of just waiting, you decide to sell a naked put. You sell one INVT put option contract (which typically represents 100 shares) with a strike price of $45 that expires in one month. For taking on this obligation, you immediately receive a premium of, say, $2 per share, which comes to $200 ($2 x 100 shares). Now, one of two things will happen by the expiration date:
If INVT's share price remains above $45, the option is “out-of-the-money” and will expire worthless. The buyer has no reason to sell you their stock for $45 when they can get more on the open market. You simply keep the $200 premium as pure profit. You didn't get the stock, but you were paid for your patience.
If INVT's price drops to, say, $40 per share, the option is “in-the-money.” The buyer will almost certainly exercise their right to sell you their shares at the agreed-upon $45 strike price. You are now obligated to buy 100 shares of INVT for $4,500 ($45 x 100), even though they are only worth $4,000 on the market. Your net purchase price, however, is effectively $43 per share ($45 strike price - $2 premium received), resulting in an immediate “on paper” loss of $3 per share ($43 - $40).
So why would a prudent investor take on such a risk? This is where the philosophy of value investing shines through. Legendary investor Warren Buffett has famously used this strategy, not to speculate, but to achieve one of two desirable outcomes. For a value investor, selling a naked put is a way of saying: “I want to own this great company, and I would be thrilled to buy it at $45 per share.” By selling the $45 put, you are essentially setting a limit order to buy the stock at your target price, and you are getting paid while you wait. Look at the outcomes from this perspective:
This transforms the naked put from a gamble into a disciplined, proactive tool for building a portfolio.
This strategy is not for the faint of heart or the undercapitalized. The “naked” exposure is very real.
It's important not to confuse a naked put with a covered put. A covered put strategy involves selling a put option while simultaneously holding a short position in the same stock. This is a hedging technique used by traders to protect profits from a bet that the stock will go down. The value investor's use of a naked put, by contrast, is an acquisition strategy based on a bullish long-term view of the company.
Selling a naked put can be a brilliant and sophisticated strategy for generating income and patiently acquiring wonderful businesses at fair prices. It turns waiting into a profitable activity. However, it must be treated with the utmost respect. It is only appropriate for companies you have thoroughly researched and would be genuinely happy to own for the long haul at the strike price. If you sell a put on a company you don't truly want, you're not investing; you're just picking up pennies in front of a steamroller.