GitHub is a web-based platform, owned by Microsoft, where millions of software developers store, manage, and collaborate on code projects. At its heart, it uses a system called Git to track changes in computer files, allowing many people to work on the same project without stepping on each other's toes. Think of it as a massive digital library and social network for programmers. While you can't buy shares in GitHub directly, for the savvy investor, it's an indispensable tool. It offers a transparent, real-time look into the technological pulse of a company. By exploring a company's GitHub activity, you can gather crucial alternative data about its innovation, the health of its products, and the strength of its developer community. This makes it a goldmine for conducting deep due diligence on technology-focused businesses, moving beyond glossy annual reports to see what's really happening under the hood.
As a value investor, your goal is to understand a business fundamentally. In today's digital world, a company's software is often its most critical asset. GitHub pulls back the curtain on this asset. It's not about learning to code; it's about learning to spot patterns of health or decay. A vibrant GitHub presence can signal a strong engineering culture and a product that's actively improving, while a digital graveyard of abandoned projects can be a major red flag. It provides objective data points that financial statements alone cannot.
You can use GitHub to take a company's “technical pulse.” Here’s what to look for, no programming skills required:
GitHub is also a global directory of tech talent. Companies with popular projects attract the best engineers. By observing which companies are leading influential open-source projects, you can identify the industry's true innovators. It's like seeing which chefs are attracting all the other top chefs to their kitchen—it tells you something important about quality and leadership.
A strong presence on GitHub can directly contribute to a company's economic moat, the sustainable competitive advantage that protects its long-term profits.