Table of Contents

Dog

A Dog (also known as a 'Dog Stock') is a slang term for a stock, or even an entire industry, that has significantly underperformed the broader market for an extended period. Just like a sad puppy no one wants at the shelter, a dog stock is unloved, ignored, and often trading at a price far below its previous highs. The reasons for this fall from grace can be numerous: perhaps the company has suffered from a string of poor earnings, its industry is facing technological disruption, or it has been hit by a major scandal. For most investors, these stocks are portfolio poison. For the discerning value investor, however, they can sometimes represent a tantalizing opportunity. The critical challenge lies in distinguishing a temporarily undervalued company with a bright future from a genuine value trap—a business whose best days are permanently behind it.

The Making of a Dog

A stock doesn't become a dog overnight. It's usually the result of persistent, negative developments that erode investor confidence and drive the price down. Understanding these causes is the first step in analyzing a potential turnaround story.

A Value Investor's Perspective

To a value investor, the word “dog” isn't an insult; it's a starting point for research. The goal is to buy assets for less than their intrinsic worth, and unloved stocks are often cheap. The trick is to figure out why they are cheap and whether the underlying problems are temporary and fixable.

Finding Hidden Gems vs. Value Traps

The most important task when sifting through the market's dog pound is to separate the future champions from the dogs that will never hunt again.

The "Dogs of the Dow" Strategy

One of the most famous investment strategies built around this concept is the Dogs of the Dow. It is a simple, mechanical approach to value investing that requires very little analysis. The strategy is as follows:

  1. At the beginning of each year, you identify the ten stocks in the Dow Jones Industrial Average (DJIA) that have the highest dividend yield.
  2. You invest an equal amount of money in each of these ten stocks.
  3. You hold these stocks for one year, and then you repeat the process, selling the stocks that are no longer on the list and buying the new ones that are.

The theory behind it is that a high dividend yield is often a sign of a beaten-down stock price. By selecting these “dogs” from a basket of America's largest and most established companies, the strategy bets that these out-of-favor blue chips are more likely to rebound than to go out of business. It's a disciplined form of contrarian investing, forcing you to buy what is unloved and sell what has likely performed well.

Key Takeaways for Investors

When you encounter a stock that has been labeled a “dog,” don't run away immediately, but do proceed with extreme caution.