A Cyclical Stock is a share in a company whose fortunes are closely tied to the ups and downs of the overall economic cycle. Think of these companies as fair-weather sailors; they soar when the economic winds are strong but get battered when a storm (a recession) hits. When the economy is booming, people have more disposable income and feel confident about the future. They're more likely to spend on big-ticket or non-essential items like new cars, lavish vacations, luxury watches, or home renovations. The companies that sell these goods and services are cyclical. Conversely, when the economy contracts and people tighten their belts, these are often the first purchases to be postponed. This direct link to economic health means their stock prices can be quite volatile, offering both significant risks and tantalizing opportunities for the patient investor. Understanding this rhythm is key to navigating the choppy waters of cyclical investing.
The “cycle” in a cyclical stock comes down to a simple human truth: the difference between wants and needs. During prosperous times, we indulge our wants. During tough times, we stick to our needs. Cyclical companies primarily sell “wants.”
For a value investing practitioner, cyclicals are a fascinating, high-stakes game. They can be the source of incredible bargains or devastating traps.
The legendary investor Peter Lynch was fond of saying that the best time to get interested in a cyclical is when things look their worst. At the bottom of an economic cycle, cyclical companies often report terrible earnings or even losses. Their P/E ratio might be sky-high or meaningless, scaring off most investors. This is where the opportunity lies. A savvy value investor looks past the current gloom and tries to estimate the company's normalized earnings—what it could earn across an entire economic cycle. If you can buy a company with a strong balance sheet (meaning it can survive the downturn) for a fraction of its long-term earning power, you could be setting yourself up for spectacular returns when the economy inevitably turns around.
The biggest risk with cyclicals is the value trap. This happens when you buy a stock that looks cheap but is actually on a permanent path to oblivion. What appears to be a cyclical downturn might actually be a structural, irreversible decline for the company or its entire industry.
Timing the market perfectly is impossible, but you can improve your odds by focusing on business quality and valuation.
By focusing on companies that can endure the winter, you'll be in a prime position to enjoy the bounty of the spring. Cyclicals aren't for the faint of heart, but for the diligent value investor, they can be a rewarding hunting ground.