A collar agreement is an investment strategy that uses options to lock in potential profits on a stock you own. Think of it as putting a protective fence around your investment: you build a “floor” below which your stock's value can't fall, but you also build a “ceiling” that caps your maximum potential profit. This hedging technique is achieved by simultaneously buying a protective put option (the floor) and selling a call option (the ceiling). It’s a popular move for investors who have a large gain in a single stock and want to protect that gain from a market downturn without actually selling the shares. The goal is to get this protection for little to no cost, as the income from selling the call option is used to pay for the put option. It's the classic trade-off: security in exchange for giving up some potential upside.
A collar has two key parts, and an investor puts them both in place at the same time for a single underlying stock they already own.
When the premium you receive from selling the call perfectly cancels out the premium you paid for the put, it's called a zero-cost collar.
So, why would an investor willingly cap their own profits? It's all about managing risk in specific situations.
For a follower of value investing, collars are a bit of a mixed bag. The philosophy, championed by figures like Warren Buffett, generally favors buying wonderful companies at fair prices and holding them for the long term, letting their intrinsic value compound. On one hand, a collar feels like market timing and unnecessary tinkering. Value investors believe that if you own a great business, short-term price fluctuations are just noise. Capping your upside on a wonderful company seems counterintuitive—why limit the magic of compounding? On the other hand, prudent risk management is a cornerstone of smart investing. If a single position has grown so large that a significant drop could cripple your financial goals, using a collar as a temporary risk-management tool can be a very sensible, pragmatic move. It's a form of insurance. While Buffett is famous for selling options to generate income, the use of options to intelligently manage risk isn't entirely alien to a disciplined investment mindset. The key is to see it not as a core strategy, but as a specific tool for a specific problem: de-risking an oversized position without triggering a taxable event.
Let's say you own 100 shares of InnovateCorp, which you bought years ago for $20 a share. It's now trading at $100 per share. You have an $8,000 unrealized gain, and you're nervous about a potential pullback.
In this example, you've created a zero-cost collar. Your protection is paid for.
While effective, collars are not a free lunch. Be aware of the downsides: