Imagine you're building a nationwide delivery service. You need a fleet of trucks. You wouldn't buy a random assortment of makes and models. You'd likely choose one highly reliable, fuel-efficient, and versatile truck, like a Ford Transit or Mercedes Sprinter. You'd train all your drivers on it, stock parts for it, and have your mechanics specialize in it. This standardization makes your entire operation cheaper, simpler, and more efficient. In the world of aviation, the Airbus A320 family is that truck. It's not a single aircraft, but a family of four closely related models: the smaller A318 and A319, the standard A320, and the stretched A321. Think of them as Small, Medium, Large, and Extra-Large versions of the same core design. This “commonality” is pure genius. An airline pilot certified to fly an A320 can, with minimal extra training, fly any other member of the family. An airline's maintenance depot can use the same tools and stock many of the same parts for the entire fleet. This creates enormous operational efficiencies for customers. Launched in the 1980s, the A320 was revolutionary, introducing “fly-by-wire” technology (a computer-based control system) to commercial jets, which was a significant leap from the mechanical cable-and-pulley systems used by its main competitor, the Boeing 737. Today, the latest generation, the “A320neo” (New Engine Option), offers massive fuel savings, making it the default choice for thousands of airlines globally, from budget carriers like Spirit and easyJet to legacy giants like Delta and British Airways. This aircraft family is the engine of modern air travel and, more importantly for us, the primary cash engine for Airbus.
“The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.” - Warren Buffett
The A320 family is the very definition of a durable competitive advantage.
A value investor seeks businesses that are understandable, have favorable long-term prospects, are operated by able management, and are available at an attractive price. The A320 family is central to why Airbus checks the first two boxes so emphatically. It's not just a product; it's the foundation of a fortress-like business model.
Analyzing the A320 family isn't about becoming an aerospace engineer. It's about using the product's data as a lens to understand the health and value of the underlying business. A prudent investor should treat the A320 program as a major “division” of the company and track its key performance indicators.
Let's imagine two airlines an investor is monitoring in 2024: “EuroSprint,” a European low-cost carrier, and “Transcon,” a U.S. legacy airline. Scenario 1: EuroSprint's Fleet Renewal EuroSprint operates an older fleet of 150 Boeing 737s. After a deep analysis, their board decides to switch to Airbus for their next big order of 200 aircraft. They choose the A321neo for its superior fuel efficiency and greater passenger capacity, which lowers their cost per seat.
Scenario 2: Transcon's Incremental Order Transcon already operates 300 A320 family aircraft. They announce an incremental order for 50 more A320neos to replace their oldest models.
By analyzing the drivers behind these orders, an investor can make a much better judgment about the long-term intrinsic value of Airbus than someone who just looks at the daily stock price.
Considering the A320 family as a primary tool for investment analysis has distinct strengths and weaknesses.